QUEENS OF THE CARPOOL LANE

Trendsetter
The Coach
Carpool Veteran
The CEO

THE QUEENS OF THE CARPOOL LANE

School is back in session, and as parent-teacher conferences get scheduled and supply lists get checked off, we're looking to the Queens of the Carpool Lane. From the full-time mom/part-time coach to the conference call carpooler, they're proving Mom's style doesn't have to be boring. 

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THE TRENDSETTER

The Trendsetter

These two fashionistas are always on trend: from the latest denim silhouettes to just-dropped sneakers, they don't miss a beat. When her daughter hears about a new trend at lunch, Mom's got her Hampden personal shopper on the phone before dismissal. 

THE COACH

The Coach

A former tennis star, this Mom is no stranger to athletics or style, which is why her son is signed up for football, basketball and ballet. Her no-nonsense attitude on the field doesn't translate to her off-the-field style: she knows that to be the best, you have to look the best.

THE VETERAN

The Veteran

On kid #3, this Mom knows the carpool lane like the back of her hand. Her style, like her, is relaxed, cool, and confident, ready for whatever her day has in store.

THE CEO

The CEO

Hold her calls: it's dismissal time. This Mom knows a thing or two about maximizing efficiency, and has a few notes for whoever designed this carpool lane. Whether she's at the office talking to investors or at the bake sale campaigning for PTA President, she always looks her best.

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